Ensure v Insure
Photo by www.thegrammarchicken.com

What’s the difference between ensure and insure? The Grammar Chicken doesn’t find people misuse assure as often, but while we’re at it, let’s cover that one too.

Ensure means to guarantee something. In the first photo Chicken guarantees the coop will be safe during the storm. (She assures Duck to remove Duck’s doubts/fears.)

Insure means to cover something with an insurance policy.

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